Public Relations Managers
Medium48.75%
Salary Range
Low (10th %)$76,160
Median$134,760
High (90th %)$--
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Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
The occupation "Public Relations Managers" has a base automation risk of 48.8%. This moderate risk level reflects the fact that while several tasks in public relations management are susceptible to automation, many critical responsibilities still require human judgment, creativity, and nuanced interpersonal skills. The top three most automatable tasks include assigning, supervising, and reviewing the activities of public relations staff, conferring with labor relations managers to develop internal communications, and designing and editing promotional publications like brochures. These activities are structured, process-driven, or highly repetitive, making them suitable for AI- or software-based solutions such as workflow automation, content management tools, and generative AI for publications. On the other hand, the role is notably resistant to automation in areas that demand strategic oversight, creativity, and external relationship building. The most resistant tasks include managing special events to gain media attention without direct advertising, directing the overall activities of external agencies or departments involved in communication strategies, and, interestingly, also conferring with labor relations managers to develop nuanced internal communications. These responsibilities require high emotional intelligence, creativity in event conceptualization, and the ability to adapt messaging to dynamic social, cultural, and business contexts—capabilities beyond current AI systems. The bottleneck skills that shield many public relations management duties from automation include advanced communication (C2), creative thinking (C1-C2), strategic planning (C2), negotiation (C1), and complex problem-solving (C2). Effective public relations management also demands emotional intelligence at a high level (C2), especially for crisis management and real-time decision-making under public scrutiny. As automation technologies progress, tasks rooted in repetitive actions or information management are likely to be delegated to AI systems, but those relying on human intuition, interpersonal relationships, and creative strategy will remain in the hands of skilled professionals.
Filter by Automatable Status
Assign, supervise, and review the activities of public relations staff.
Partially Automatable
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Partially Automatable
Design and edit promotional publications, such as brochures.
Partially Automatable
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Partially Automatable
Develop, implement, or maintain crisis communication plans.
Partially Automatable
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Partially Automatable
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Non-Automatable
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Partially Automatable
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Partially Automatable
Formulate policies and procedures related to public information programs, working with public relations executives.
Partially Automatable
Maintain company archives.
Partially Automatable
Manage communications budgets.
Partially Automatable
Manage in-house communication courses.
Partially Automatable
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Partially Automatable
Observe and report on social, economic, and political trends that might affect employers.
Partially Automatable
Produce films and other video products, regulate their distribution, and operate film library.
Partially Automatable
Respond to requests for information about employers' activities or status.
Automatable
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Partially Automatable
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Partially Automatable
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Non-Automatable
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Chief Executives
Medium38.73%
Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
General and Operations Managers
Medium47.73%
Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.
Advertising and Promotions Managers
Medium42.51%
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Marketing Managers
Medium51.50%
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Fundraising Managers
Medium46.88%
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Administrative Services Managers
Medium45.13%
Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services.
Human Resources Managers
Medium49.09%
Plan, direct, or coordinate human resources activities and staff of an organization.
Social and Community Service Managers
Medium36.80%
Plan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.
Human Resources Specialists
Medium54.95%
Recruit, screen, interview, or place individuals within an organization. May perform other activities in multiple human resources areas.
Labor Relations Specialists
Medium47.34%
Resolve disputes between workers and managers, negotiate collective bargaining agreements, or coordinate grievance procedures to handle employee complaints.
Management Analysts
Medium51.36%
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Market Research Analysts and Marketing Specialists
Medium47.26%
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Search Marketing Strategists
Medium53.88%
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Business Intelligence Analysts
Medium52.10%
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Business Teachers, Postsecondary
Medium40.35%
Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Communications Teachers, Postsecondary
Medium44.76%
Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
Public Relations Specialists
Medium47.68%
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Advertising Sales Agents
Medium59.01%
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Executive Secretaries and Executive Administrative Assistants
Medium60.44%
Provide high-level administrative support by conducting research, preparing statistical reports, and handling information requests, as well as performing routine administrative functions such as preparing correspondence, receiving visitors, arranging conference calls, and scheduling meetings. May also train and supervise lower-level clerical staff.
Regulatory Affairs Managers
Medium47.41%
Plan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.
Agents and Business Managers of Artists, Performers, and Athletes
Medium54.46%
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Meeting, Convention, and Event Planners
Medium51.43%
Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Fundraisers
Medium50.88%
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Political Scientists
Medium45.66%
Study the origin, development, and operation of political systems. May study topics, such as public opinion, political decisionmaking, and ideology. May analyze the structure and operation of governments, as well as various political entities. May conduct public opinion surveys, analyze election results, or analyze public documents.
Media Programming Directors
Medium49.05%
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Writers and Authors
Medium55.16%
Originate and prepare written material, such as scripts, stories, advertisements, and other material.