Advertising and Promotions Managers
Medium42.51%
Found in Industries:
Administrative and support and waste management and remediation servicesArts, entertainment, and recreationEducation servicesHealth care and social assistanceManufacturingProfessional, Scientific and Technical ServicesInformationOther services, except public administrationWholesale tradeAccommodation and food servicesFinance and insurance
Salary Range
Low (10th %)$63,580
Median$131,870
High (90th %)$--
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Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
The occupation "Advertising and Promotions Managers" has an automation risk of 42.5%, which is closely aligned with its base risk of 43.3%. This risk assessment reflects the mix of creative, managerial, and analytical tasks inherent in the role. While modern AI and automation technologies have made significant inroads into areas like data analysis and certain routine communications, the managerial and strategic aspects of advertising require continuous human oversight. The nuanced decision-making and coordination between various stakeholders add to the occupation’s resilience against automation. Therefore, while certain facets of the job can be automated, the overall risk remains moderate rather than high. Among the tasks most susceptible to automation are those involving planning and preparing advertising materials in collaboration with different departments, as well as inspecting and editing promotional content for adherence to established standards. Additionally, routine conferences with department heads regarding topics such as contracts and media selection are increasingly being supported by AI-driven tools and workflow automation platforms. These activities, though vital, often follow structured processes that can be streamlined with emerging technologies, increasing the likelihood of partial automation. Automated content editing, script generation, and campaign scheduling software further bolster the automatable nature of these responsibilities. Conversely, the tasks most resistant to automation are those requiring high levels of creativity and strategic depth, such as maintaining portfolios of marketing campaigns, designing methods for data collection, and developing comprehensive marketing strategies. These responsibilities demand originality, informed judgment, and a deep understanding of both market dynamics and regulatory contexts—skills that are not easily replicated by machines. The bottleneck skills identified, namely originality at 3.8% and 3.9%, underscore the importance of innovative thinking as a core defense against automation. As long as significant creativity and adaptability remain central to the role, advertising and promotions managers will continue to be indispensable, with only select tasks subject to technological displacement.
Filter by Automatable Status
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Partially Automatable
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Partially Automatable
Coordinate with the media to disseminate advertising.
Partially Automatable
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Partially Automatable
Plan and execute advertising policies and strategies for organizations.
Partially Automatable
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Non-Automatable
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Partially Automatable
Contact organizations to explain services and facilities offered.
Partially Automatable
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Partially Automatable
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Partially Automatable
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Partially Automatable
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Partially Automatable
Prepare and negotiate advertising and sales contracts.
Partially Automatable
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Partially Automatable
Train and direct workers engaged in developing and producing advertisements.
Non-Automatable
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Partially Automatable
Represent company at trade association meetings to promote products.
Non-Automatable
Direct and coordinate product research and development.
Non-Automatable
Analyze marketing or sales trends to forecast future conditions.
Partially Automatable
Analyze the effectiveness of marketing tactics or channels.
Partially Automatable
Attend or participate in conferences, community events, and promotional events related to products or technologies.
Non-Automatable
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Partially Automatable
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Partially Automatable
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Partially Automatable
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Partially Automatable
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Partially Automatable
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Partially Automatable
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Partially Automatable
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Partially Automatable
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Non-Automatable
Reading ComprehensionActive ListeningComplex Problem SolvingEquipment MaintenanceQuality Control AnalysisManagement of Financial ResourcesWritingSpeakingMathematicsScienceCritical ThinkingActive LearningLearning StrategiesMonitoringSocial PerceptivenessCoordinationPersuasionNegotiationInstructingService OrientationOperations AnalysisTechnology DesignEquipment SelectionInstallationProgrammingOperations MonitoringOperation and ControlTroubleshootingRepairingJudgment and Decision MakingSystems AnalysisSystems EvaluationTime ManagementManagement of Material ResourcesManagement of Personnel Resources
Arm-Hand SteadinessAuditory AttentionCategory FlexibilityControl PrecisionDeductive ReasoningDepth PerceptionDynamic FlexibilityDynamic StrengthExplosive StrengthExtent FlexibilityFar VisionFinger DexterityFlexibility of ClosureFluency of IdeasGlare SensitivityGross Body CoordinationGross Body EquilibriumHearing SensitivityInductive ReasoningInformation OrderingManual DexterityMathematical ReasoningMemorizationMultilimb CoordinationNear VisionNight VisionNumber FacilityOral ComprehensionOral ExpressionOriginalityPerceptual SpeedPeripheral VisionProblem SensitivityRate ControlReaction TimeResponse OrientationSelective AttentionSound LocalizationSpatial OrientationSpeech ClaritySpeech RecognitionSpeed of ClosureSpeed of Limb MovementStaminaStatic StrengthTime SharingTrunk StrengthVisual Color DiscriminationVisualizationWrist-Finger SpeedWritten ComprehensionWritten Expression
Administration and ManagementAdministrativeEconomics and AccountingSales and MarketingProduction and ProcessingFood ProductionComputers and ElectronicsEngineering and TechnologyDesignBuilding and ConstructionMechanicalBiologyPsychologySociology and AnthropologyGeographyMathematicsPhysicsChemistryForeign LanguageHistory and ArcheologyFine ArtsPhilosophy and TheologyLaw and GovernmentTelecommunicationsCommunications and MediaTransportationMedicine and DentistryEnglish LanguageEducation and TrainingPersonnel and Human ResourcesTherapy and CounselingPublic Safety and SecurityCustomer and Personal Service
Monitoring Processes, Materials, or SurroundingsIdentifying Objects, Actions, and EventsInspecting Equipment, Structures, or MaterialsEstimating the Quantifiable Characteristics of Products, Events, or InformationJudging the Qualities of Objects, Services, or PeopleProcessing InformationEvaluating Information to Determine Compliance with StandardsAnalyzing Data or InformationMaking Decisions and Solving ProblemsThinking CreativelyUpdating and Using Relevant KnowledgeHandling and Moving ObjectsControlling Machines and ProcessesOperating Vehicles, Mechanized Devices, or EquipmentWorking with ComputersRepairing and Maintaining Electronic EquipmentDocumenting/Recording InformationDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentInterpreting the Meaning of Information for OthersCommunicating with Supervisors, Peers, or SubordinatesCommunicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsOrganizing, Planning, and Prioritizing WorkAssisting and Caring for OthersSelling or Influencing OthersRepairing and Maintaining Mechanical EquipmentResolving Conflicts and Negotiating with OthersPerforming for or Working Directly with the PublicCoordinating the Work and Activities of OthersDeveloping and Building TeamsTraining and Teaching OthersGuiding, Directing, and Motivating SubordinatesCoaching and Developing OthersProviding Consultation and Advice to OthersPerforming Administrative ActivitiesStaffing Organizational UnitsMonitoring and Controlling ResourcesPerforming General Physical ActivitiesDeveloping Objectives and StrategiesScheduling Work and ActivitiesGetting Information
Email softwareMicrosoft DynamicsMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft PublisherMicrosoft WordSAP softwareAdobe PhotoshopFacebookSalesforce softwareTableauAdobe Creative Cloud softwareApple Final Cut ProMarketo Marketing AutomationDatabase softwareGoogle AdsGoogle AnalyticsMicrosoft AccessMicrosoft WindowsOracle EloquaYouTubeScheduling softwareHubSpot softwareActuate BIRTAdobe After EffectsAdobe DreamweaverAdobe Experience Manager (AEM)Adobe IllustratorAdobe InDesignAdobe PageMakerAdobe Premiere ProAdRelevanceApple iMovieAvid Media ComposerBrainworksConstant ContactCustomer relationship management CRM softwareData visualization softwareDrupalExperience in Software WebplannerGoogle DoubleClickHootsuiteIBM Lotus NotesInstagramInventory tracking softwareJavaScriptMailChimpMicrosoft Dynamics MarketingPinterestQuark enterprise publishing softwareRelex WeibullTwitterVimeoWebTrends AnalyticsWebtrends softwareWordPressMarketo Marketing AutomationMicrosoft SQL ServerMicrosoft DynamicsMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft PublisherMicrosoft WordLinkedInSAP softwareAdobe PhotoshopFacebookSalesforce softwareStructure query language SQLTableauApple Final Cut ProDatabase softwareGoogle AdsMicrosoft WindowsOracle EloquaYouTubeScheduling softwareHubSpot softwareActuate BIRTAdobe After EffectsAdobe DreamweaverAdobe Experience Manager (AEM)Adobe IllustratorAdobe InDesignAdobe PageMakerAdobe Premiere ProAdRelevanceAvid Media ComposerBrainworksConstant ContactData visualization softwareDrupalExperience in Software WebplannerGoogle DoubleClickHootsuiteIBM Lotus NotesInstagramInventory tracking softwareJavaScriptMailChimpPinterestRelex WeibullTwitterVimeoWebTrends AnalyticsWordPressMarketSharpSocial media softwarePaloAlto Advertising Plan ProAdobe Acrobat ReaderEmail softwareMicrosoft ExcelData warehousing softwareCustomer relationship management CRM softwareMicrosoft Office softwareMarketSharpMicrosoft SharePointMicrosoft SharePointStructure query language SQLAdobe AcrobatAdobe AcrobatLinkedInMicrosoft SQL ServerAdobe Acrobat ReaderApple iMovieBusiness analysis softwareBusiness analysis softwareHypertext markup language HTMLData warehousing softwareHypertext markup language HTMLQuark enterprise publishing softwareWebtrends softwarePaloAlto Advertising Plan ProSocial media softwareExtensible markup language XMLGoogle AnalyticsMicrosoft Dynamics MarketingExtensible markup language XMLMicrosoft Office softwareWeb browser softwareWeb browser softwareAdobe Creative Cloud softwareMicrosoft Access
Marketing Managers
Medium51.50%
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Public Relations Managers
Medium48.75%
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Fundraising Managers
Medium46.88%
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Purchasing Managers
Medium51.82%
Plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services. Includes wholesale or retail trade merchandising managers and procurement managers.
Agents and Business Managers of Artists, Performers, and Athletes
Medium54.46%
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Management Analysts
Medium51.36%
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Fundraisers
Medium50.88%
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Market Research Analysts and Marketing Specialists
Medium47.26%
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Search Marketing Strategists
Medium53.88%
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Online Merchants
High68.87%
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Web Administrators
Medium53.44%
Manage web environment design, deployment, development and maintenance activities. Perform testing and quality assurance of web sites and web applications.
Business Intelligence Analysts
Medium52.10%
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Art Directors
Medium42.81%
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Merchandise Displayers and Window Trimmers
Low30.74%
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Public Relations Specialists
Medium47.68%
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Writers and Authors
Medium55.16%
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Advertising Sales Agents
Medium59.01%
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Medium63.33%
Sell services to individuals or businesses. May describe options or resolve client problems.
Telemarketers
High78.30%
Solicit donations or orders for goods or services over the telephone.
Talent Directors
Medium50.78%
Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.
Broadcast Announcers and Radio Disc Jockeys
Medium54.21%
Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.