Marketing Managers
Medium51.50%
Found in Industries:
Administrative and support and waste management and remediation servicesArts, entertainment, and recreationConstructionEducation servicesHealth care and social assistanceManufacturingProfessional, Scientific and Technical ServicesRetail tradeInformationOther services, except public administrationWholesale tradeAccommodation and food servicesFinance and insuranceReal estate and rental and leasingUtilities
Salary Range
Low (10th %)$79,600
Median$157,620
High (90th %)$--
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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
The occupation "Marketing Managers" has an automation risk of 51.5%, slightly below the base risk of 52.5%. This indicates a moderate vulnerability to automation, reflecting a blend of highly automatable tasks and work that remains reliant on human judgment and creativity. The role involves a combination of repetitive, data-driven duties and higher-order strategic decision-making, leading to a risk level that sits near the midpoint. The evaluation considers both the technological capabilities to automate certain responsibilities and the unique human abilities required for critical aspects of the job. As automation technology progresses, marketing managers might see some of their routine tasks increasingly supported or replaced by AI systems. The most automatable tasks for marketing managers include formulating, directing, or coordinating marketing activities and policies, developing pricing strategies, and compiling product or service offering lists. These duties often involve data analysis, scheduling, and process management, activities well within the current scope of automation technologies. AI systems can now analyze market data, suggest pricing models, and efficiently manage lists or rosters of offerings, reducing the need for manual oversight. As a result, the efficiency and cost-effectiveness of applying AI in these areas are high, directly impacting the automation risk for the occupation. However, this doesn’t capture the full scope of the role, which also involves nuanced judgment and interpersonal skills. The tasks most resistant to automation are those requiring in-depth analysis, strategic insight, and creative problem-solving. For example, conducting economic or commercial surveys to identify potential markets requires contextual understanding and adaptability. Similarly, evaluating the financial aspects of product development and identifying or developing new marketing strategies rely on deep business acumen, innovation, and complex decision-making. These tasks depend heavily on two key bottleneck skills: originality (measured at 3.6% and 4.0% for their respective relevance), which is not easily replicated by current AI systems. Such skills enable marketing managers to think creatively, devise unique solutions, and understand subtle market dynamics—areas where automation has yet to significantly encroach. Consequently, while certain facets of the job are susceptible to automation, the core competencies ensuring organizational value remain largely human-driven, keeping the overall risk from rising further.
Filter by Automatable Status
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Partially Automatable
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Partially Automatable
Compile lists describing product or service offerings.
Automatable
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Partially Automatable
Consult with product development personnel on product specifications, such as design, color, or packaging.
Partially Automatable
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Partially Automatable
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Partially Automatable
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Partially Automatable
Initiate market research studies, or analyze their findings.
Partially Automatable
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Partially Automatable
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Partially Automatable
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Partially Automatable
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Partially Automatable
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Partially Automatable
Select products or accessories to be displayed at trade or special production shows.
Partially Automatable
Develop business cases for environmental marketing strategies.
Partially Automatable
Integrate environmental information into product or company marketing strategies, policies, or activities.
Partially Automatable
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Partially Automatable
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Partially Automatable
Conduct economic or commercial surveys to identify potential markets for products or services.
Partially Automatable
Reading ComprehensionActive ListeningLearning StrategiesMonitoringComplex Problem SolvingEquipment MaintenanceJudgment and Decision MakingManagement of Material ResourcesWritingSpeakingMathematicsScienceCritical ThinkingActive LearningSocial PerceptivenessCoordinationPersuasionNegotiationInstructingService OrientationOperations AnalysisTechnology DesignEquipment SelectionInstallationProgrammingOperations MonitoringOperation and ControlTroubleshootingRepairingQuality Control AnalysisSystems AnalysisSystems EvaluationTime ManagementManagement of Financial ResourcesManagement of Personnel Resources
Arm-Hand SteadinessAuditory AttentionCategory FlexibilityControl PrecisionDeductive ReasoningDepth PerceptionDynamic FlexibilityDynamic StrengthExplosive StrengthExtent FlexibilityFar VisionFinger DexterityFlexibility of ClosureFluency of IdeasGlare SensitivityGross Body CoordinationGross Body EquilibriumHearing SensitivityInductive ReasoningInformation OrderingManual DexterityMathematical ReasoningMemorizationMultilimb CoordinationNear VisionNight VisionNumber FacilityOral ComprehensionOral ExpressionOriginalityPerceptual SpeedPeripheral VisionProblem SensitivityRate ControlReaction TimeResponse OrientationSelective AttentionSound LocalizationSpatial OrientationSpeech ClaritySpeech RecognitionSpeed of ClosureSpeed of Limb MovementStaminaStatic StrengthTime SharingTrunk StrengthVisual Color DiscriminationVisualizationWrist-Finger SpeedWritten ComprehensionWritten Expression
Administration and ManagementAdministrativeEconomics and AccountingPersonnel and Human ResourcesProduction and ProcessingFood ProductionComputers and ElectronicsEngineering and TechnologyDesignBuilding and ConstructionMechanicalBiologySociology and AnthropologyMathematicsPhysicsPsychologyForeign LanguageGeographyMedicine and DentistryHistory and ArcheologyFine ArtsPhilosophy and TheologyLaw and GovernmentTelecommunicationsCommunications and MediaTransportationEnglish LanguageEducation and TrainingTherapy and CounselingChemistryPublic Safety and SecuritySales and MarketingCustomer and Personal Service
Monitoring Processes, Materials, or SurroundingsIdentifying Objects, Actions, and EventsInspecting Equipment, Structures, or MaterialsEstimating the Quantifiable Characteristics of Products, Events, or InformationJudging the Qualities of Objects, Services, or PeopleProcessing InformationEvaluating Information to Determine Compliance with StandardsAnalyzing Data or InformationUpdating and Using Relevant KnowledgeDeveloping Objectives and StrategiesScheduling Work and ActivitiesOrganizing, Planning, and Prioritizing WorkPerforming General Physical ActivitiesHandling and Moving ObjectsControlling Machines and ProcessesOperating Vehicles, Mechanized Devices, or EquipmentWorking with ComputersRepairing and Maintaining Electronic EquipmentDocumenting/Recording InformationDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentInterpreting the Meaning of Information for OthersCommunicating with Supervisors, Peers, or SubordinatesCommunicating with People Outside the OrganizationRepairing and Maintaining Mechanical EquipmentEstablishing and Maintaining Interpersonal RelationshipsAssisting and Caring for OthersSelling or Influencing OthersResolving Conflicts and Negotiating with OthersPerforming for or Working Directly with the PublicCoordinating the Work and Activities of OthersDeveloping and Building TeamsTraining and Teaching OthersGuiding, Directing, and Motivating SubordinatesCoaching and Developing OthersProviding Consultation and Advice to OthersPerforming Administrative ActivitiesStaffing Organizational UnitsMonitoring and Controlling ResourcesMaking Decisions and Solving ProblemsThinking CreativelyGetting Information
DataboxFacebookAirtableApache HadoopApple macOSAtlassian ConfluenceDropboxEkoEvernoteBlackbaud The Raiser's EdgeApple KeynoteDelphi TechnologyAdobe After EffectsAdobe DreamweaverDrupalAEC Software FastTrack ScheduleAmazon RedshiftApache HiveApache PigApache SolrAsanaCCanvaCascading style sheets CSSClearEDGEElasticsearchExtensible hypertext markup language XHTMLFigmaAtlassian JIRAAdobe PhotoshopLyris HQ Web-Analytics SolutionMentimeterMicrosoft DynamicsMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft PublisherMicrosoft WordNedstat SitestatOracle PeopleSoftOracle Siebel Server SyncPHPSAP softwareSmugMug FlickrWeb browser softwareSalesforce softwareTableauLexisNexisFlipgridGoogle AdsGoogle AnalyticsGoogle DocsGoogle DriveGoogle SlidesIBM DominoIBM InfoSphere DataStageIBM NotesIBM SPSS StatisticsLinkedInMicrosoft SQL ServerMicrosoft VisioMicrosoft Visual BasicMicroStrategyMinitabNetSuite ERPOracle DatabaseOracle E-Business Suite FinancialsOracle EloquaOracle HyperionOracle PeopleSoft FinancialsQlik Tech QlikViewRHubSpot softwareSAP Business ObjectsInstagramSASScreencastifyFileMaker ProSlackSocial media sitesStataCorp StataTax softwareTeradata DatabaseYouTubeLogMeIn GoToMeetingJavaScriptWordPressYardi softwareMarketSharpGitHubGoogle MeetJamBoardKapwingLAMP StackMicrosoft Azure softwareMicrosoft TeamsMySQLNearpodNoSQLOracle BeehiveOracle JavaServer Pages JSPOracle PL/SQLPadletPythonRubyRuby on RailsSage SalesLogixSoftware as a service SaaSSwiftTikTokWeVideoIntuit QuickBooksMarketo Marketing AutomationMcAfeeNortonLifeLock cybersecurity softwareThe MathWorks MATLABAirtableApache HadoopApple macOSAtlassian ConfluenceAmazon Web Services AWS softwareApple KeynoteAdobe InDesignAEC Software FastTrack ScheduleApache HiveApache PigApache SolrAsanaAdobe ActionScriptApache CassandraFund accounting softwareIntuit QuickBooksMentimeterLexisNexisMicrosoft DynamicsMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft PublisherMicrosoft WordNedstat SitestatOracle PeopleSoftOracle Siebel Server SyncPHPSAP softwareSmugMug FlickrWeb browser softwareFacebookSalesforce softwareTableauLinkedInDatabase softwareDropboxEkoEvernoteFlipgridGoogle AdsGoogle AnalyticsGoogle DocsGoogle SlidesIBM DominoIBM InfoSphere DataStageIBM NotesMicrosoft AccessMcAfeeIBM SPSS StatisticsMicrosoft SQL ServerMicrosoft VisioMicrosoft Visual BasicMicroStrategyMinitabNetSuite ERPOracle DatabaseOracle E-Business Suite FinancialsOracle EloquaOracle HyperionOracle PeopleSoft FinancialsRSAP Business ObjectsSASSlackSocial media sitesSplunk EnterpriseConstant ContactTax softwareTeradata DatabaseYouTubeLogMeIn GoToMeetingHubSpot softwareDrupalInstagramJavaScriptWordPressCCanvaClearEDGEElasticsearchFigmaYardi softwareMarketSharpGitHubGoogle MeetJamBoardLogMeIn GoToWebinarKapwingMicrosoft TeamsMySQLNearpodNoSQLOracle BeehiveDataboxOracle JavaServer Pages JSPOracle PL/SQLPadletPythonRubySage SalesLogixSwiftTikTokWeVideoSalesforce.com Salesforce CRMScreencast-O-MaticDynamic hypertext markup language DHTMLJupyter NotebookQAD Marketing AutomationBlackbaud The Raiser's EdgeAmazon Web Services AWS softwareDelphi TechnologyAdobe DreamweaverAdSense TrackerAdSense TrackerCascading style sheets CSSMicrosoft Azure softwareOracle Business Intelligence Enterprise EditionDatabase reporting softwareMicrosoft Visual Basic Scripting Edition VBScriptExtensible markup language XMLFund accounting softwareLyris HQ Web-Analytics SolutionMicrosoft AccessMicrosoft Office softwareMicrosoft SharePointMicrosoft SharePointOnline advertising reporting softwareAdobe PhotoshopAdobe Creative Cloud softwareApple Final Cut ProDatabase softwareAdobe AcrobatGoogle DriveAdobe AcrobatIBM Power Systems softwareMarketo Marketing AutomationOnline advertising reporting softwareMicrosoft Visual Basic for Applications VBAOracle Business Intelligence Enterprise EditionOracle Fusion ApplicationsOracle Fusion ApplicationsQlik Tech QlikViewSalesforce.com Salesforce CRMScreencastifyStataCorp StataThe MathWorks MATLABAdobe IllustratorAdobe Acrobat ReaderAdobe Acrobat ReaderAdobe InDesignConstant ContactHypertext markup language HTMLHypertext markup language HTMLAdobe ActionScriptApache CassandraArmand Morin MultiTrack GeneratorArmand Morin MultiTrack GeneratorDynamic hypertext markup language DHTMLLAMP StackMicrosoft Visual Basic Scripting Edition VBScriptLogMeIn GoToWebinarJupyter NotebookRuby on RailsSoftware as a service SaaSScreencast-O-MaticQAD Marketing AutomationDatabase reporting softwareCitrix cloud computing softwareCitrix cloud computing softwareIBM Cognos ImpromptuStructured query language SQLIBM Power Systems softwareMicrosoft Visual Basic for Applications VBANortonLifeLock cybersecurity softwareSplunk EnterpriseAdobe After EffectsAdobe IllustratorAmazon RedshiftExtensible hypertext markup language XHTMLFileMaker ProAtlassian JIRAExtensible markup language XMLMicrosoft Office softwareAdobe Creative Cloud softwareApple Final Cut ProIBM Cognos ImpromptuStructured query language SQL
General and Operations Managers
Medium47.73%
Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.
Advertising and Promotions Managers
Medium42.51%
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Public Relations Managers
Medium48.75%
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Purchasing Managers
Medium51.82%
Plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services. Includes wholesale or retail trade merchandising managers and procurement managers.
Wholesale and Retail Buyers, Except Farm Products
Medium55.39%
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.
Logisticians
Medium47.96%
Analyze and coordinate the ongoing logistical functions of a firm or organization. Responsible for the entire life cycle of a product, including acquisition, distribution, internal allocation, delivery, and final disposal of resources.
Project Management Specialists
Medium52.50%
Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.
Management Analysts
Medium51.36%
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Market Research Analysts and Marketing Specialists
Medium47.26%
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Search Marketing Strategists
Medium53.88%
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Online Merchants
High68.87%
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Financial and Investment Analysts
Medium50.96%
Conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses.
Information Technology Project Managers
Medium49.19%
Plan, initiate, and manage information technology (IT) projects. Lead and guide the work of technical staff. Serve as liaison between business and technical aspects of projects. Plan project stages and assess business implications for each stage. Monitor progress to assure deadlines, standards, and cost targets are met.
Business Intelligence Analysts
Medium52.10%
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Public Relations Specialists
Medium47.68%
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Writers and Authors
Medium55.16%
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Advertising Sales Agents
Medium59.01%
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Securities, Commodities, and Financial Services Sales Agents
High72.23%
Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Medium63.33%
Sell services to individuals or businesses. May describe options or resolve client problems.
Fundraising Managers
Medium46.88%
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Supply Chain Managers
Medium53.29%
Direct or coordinate production, purchasing, warehousing, distribution, or financial forecasting services or activities to limit costs and improve accuracy, customer service, or safety. Examine existing procedures or opportunities for streamlining activities to meet product distribution needs. Direct the movement, storage, or processing of inventory.
Agents and Business Managers of Artists, Performers, and Athletes
Medium54.46%
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Fundraisers
Medium50.88%
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Merchandise Displayers and Window Trimmers
Low30.74%
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.