Advertising Sales Agents
Medium59.01%
Found in Industries:
Salary Range
Low (10th %)$31,200
Median$61,270
High (90th %)$133,150
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Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
The occupation of "Advertising Sales Agents" has an automation risk of 59.0%, closely aligning with its base risk of 60.0%. This level of automation risk reflects the substantial portion of tasks within the role that are routine, data-driven, and highly repetitive—making them susceptible to artificial intelligence and automation tools. For instance, the most automatable tasks include preparing and delivering sales presentations, maintaining account bases while seeking new business, and providing clients with cost estimates for advertising products. These activities can increasingly be handled by AI-powered presentation software, CRM systems that automate follow-ups and account management, and digital platforms that generate instant, dynamic quotes. However, the occupation preserves a degree of resilience to automation due to several core responsibilities that require nuanced human skills and judgment. The top resistant tasks—writing customized sales outlines for staff, attending networking events like trade shows and seminars, and arranging or supervising commercial taping sessions—demand creativity, critical thinking, and real-time interpersonal engagement. These types of activities are far less structured and routine than those easily taken over by machines, as they often require adaptability, empathy, and deep relationship-building, which remain challenging domains for AI, even as it advances. Underlying the relatively high automation risk are bottleneck skills such as originality, rated at 3.3% and 3.4% for this occupation. These low percentages indicate that, while originality is required for some tasks, most responsibilities don't heavily depend on unique or creative input, making them more open to mechanization. As a result, while agents may retain tasks focused on creative ideation and complex client interactions, much of the day-to-day administrative and sales processing workload is likely to become automated, reflected in the occupation's overall high risk score.
Filter by Automatable Status
Maintain assigned account bases while developing new accounts.
Partially Automatable
Provide clients with estimates of the costs of advertising products or services.
Automatable
Locate and contact potential clients to offer advertising services.
Partially Automatable
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Partially Automatable
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Partially Automatable
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Partially Automatable
Process all correspondence and paperwork related to accounts.
Partially Automatable
Draw up contracts for advertising work, and collect payments due.
Partially Automatable
Deliver advertising or illustration proofs to customers for approval.
Automatable
Inform customers of available options for advertisement artwork, and provide samples.
Automatable
Recommend appropriate sizes and formats for advertising, depending on medium used.
Automatable
Write copy as part of layout.
Partially Automatable
Gather all relevant material for bid processes, and coordinate bidding and contract approval.
Partially Automatable
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Partially Automatable
Identify new advertising markets, and propose products to serve them.
Partially Automatable
Arrange for commercial taping sessions, and accompany clients to sessions.
Partially Automatable
Write sales outlines for use by staff.
Automatable
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Partially Automatable
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Non-Automatable
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Partially Automatable
Reading ComprehensionActive ListeningLearning StrategiesMonitoringComplex Problem SolvingOperations MonitoringEquipment MaintenanceSystems AnalysisManagement of Personnel ResourcesWritingSpeakingMathematicsScienceCritical ThinkingActive LearningSocial PerceptivenessCoordinationPersuasionNegotiationInstructingService OrientationOperations AnalysisTechnology DesignEquipment SelectionInstallationProgrammingOperation and ControlTroubleshootingRepairingQuality Control AnalysisJudgment and Decision MakingSystems EvaluationTime ManagementManagement of Financial ResourcesManagement of Material Resources
Arm-Hand SteadinessAuditory AttentionCategory FlexibilityControl PrecisionDeductive ReasoningDepth PerceptionDynamic FlexibilityDynamic StrengthExplosive StrengthExtent FlexibilityFar VisionFinger DexterityFlexibility of ClosureFluency of IdeasGlare SensitivityGross Body CoordinationGross Body EquilibriumHearing SensitivityInductive ReasoningInformation OrderingManual DexterityMathematical ReasoningMemorizationMultilimb CoordinationNear VisionNight VisionNumber FacilityOral ComprehensionOral ExpressionOriginalityPerceptual SpeedPeripheral VisionProblem SensitivityRate ControlReaction TimeResponse OrientationSelective AttentionSound LocalizationSpatial OrientationSpeech ClaritySpeech RecognitionSpeed of ClosureSpeed of Limb MovementStaminaStatic StrengthTime SharingTrunk StrengthVisual Color DiscriminationVisualizationWrist-Finger SpeedWritten ComprehensionWritten Expression
Administration and ManagementAdministrativeEconomics and AccountingSales and MarketingCustomer and Personal ServicePersonnel and Human ResourcesProduction and ProcessingFood ProductionComputers and ElectronicsEngineering and TechnologyFine ArtsDesignBuilding and ConstructionMechanicalMathematicsPhysicsChemistryBiologyPsychologySociology and AnthropologyGeographyMedicine and DentistryForeign LanguageEnglish LanguageEducation and TrainingPhilosophy and TheologyPublic Safety and SecurityLaw and GovernmentTelecommunicationsCommunications and MediaTransportationTherapy and CounselingHistory and Archeology
Inspecting Equipment, Structures, or MaterialsMonitoring Processes, Materials, or SurroundingsEstimating the Quantifiable Characteristics of Products, Events, or InformationProcessing InformationGetting InformationIdentifying Objects, Actions, and EventsJudging the Qualities of Objects, Services, or PeopleMaking Decisions and Solving ProblemsThinking CreativelyUpdating and Using Relevant KnowledgeDeveloping Objectives and StrategiesScheduling Work and ActivitiesOrganizing, Planning, and Prioritizing WorkPerforming General Physical ActivitiesHandling and Moving ObjectsControlling Machines and ProcessesOperating Vehicles, Mechanized Devices, or EquipmentWorking with ComputersRepairing and Maintaining Electronic EquipmentDocumenting/Recording InformationDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentInterpreting the Meaning of Information for OthersRepairing and Maintaining Mechanical EquipmentCommunicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsAssisting and Caring for OthersSelling or Influencing OthersResolving Conflicts and Negotiating with OthersPerforming for or Working Directly with the PublicCoordinating the Work and Activities of OthersDeveloping and Building TeamsTraining and Teaching OthersGuiding, Directing, and Motivating SubordinatesCoaching and Developing OthersProviding Consultation and Advice to OthersPerforming Administrative ActivitiesStaffing Organizational UnitsMonitoring and Controlling ResourcesEvaluating Information to Determine Compliance with StandardsAnalyzing Data or InformationCommunicating with Supervisors, Peers, or Subordinates
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Advertising and Promotions Managers
Medium42.51%
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Marketing Managers
Medium51.50%
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Public Relations Managers
Medium48.75%
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Agents and Business Managers of Artists, Performers, and Athletes
Medium54.46%
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Wholesale and Retail Buyers, Except Farm Products
Medium55.39%
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.
Market Research Analysts and Marketing Specialists
Medium47.26%
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Search Marketing Strategists
Medium53.88%
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Online Merchants
High68.87%
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Merchandise Displayers and Window Trimmers
Low30.74%
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Public Relations Specialists
Medium47.68%
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Writers and Authors
Medium55.16%
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Counter and Rental Clerks
High72.64%
Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
Retail Salespersons
Medium52.39%
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Medium63.33%
Sell services to individuals or businesses. May describe options or resolve client problems.
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Medium58.11%
Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Medium64.30%
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Real Estate Sales Agents
Medium50.79%
Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
Telemarketers
High78.30%
Solicit donations or orders for goods or services over the telephone.
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
Medium49.27%
Sell goods or services door-to-door or on the street.
Fundraisers
Medium50.88%
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
Broadcast Announcers and Radio Disc Jockeys
Medium54.21%
Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.
Travel Agents
High83.11%
Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.
Demonstrators and Product Promoters
Medium43.40%
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Order Clerks
High80.71%
Receive and process incoming orders for materials, merchandise, classified ads, or services such as repairs, installations, or rental of facilities. Generally receives orders via mail, phone, fax, or other electronic means. Duties include informing customers of receipt, prices, shipping dates, and delays; preparing contracts; and handling complaints.