Agents and Business Managers of Artists, Performers, and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

The occupation "Agents and Business Managers of Artists, Performers, and Athletes" has an automation risk of 54.5%, closely aligning with its base risk score of 55.4%. This moderate risk reflects a balance between automatable routine tasks and complex, interpersonal responsibilities that are less easily replicated by machines. Many functions of this role involve managing schedules, contracts, and promotions, which can increasingly be handled by AI-driven software and digital platforms. However, the job is not overwhelmingly susceptible to automation, as it still demands certain uniquely human skills such as negotiation, judgment, and relationship-building. The overall risk score suggests that while technology will likely transform how agents and managers work, it won’t make the occupation obsolete in the near future. Looking at the most automatable tasks, three stand out: collecting fees or commissions as per contract terms, sending samples and promotional materials to secure opportunities, and keeping up with industry trends and deals. These responsibilities involve repetitive, rule-based processes and data handling that technology is already adept at managing. Payment collection can be automated through contract management and digital invoicing tools, while personalized marketing and outreach can be handled by platforms that automate promotional campaigns and monitor responses. Furthermore, tracking industry trends is now facilitated by AI tools that aggregate and analyze relevant data far more efficiently than a human could manually. In contrast, the most automation-resistant tasks require levels of judgment, originality, and on-the-ground assessment that remain difficult for current technology. Advising clients on complex financial and legal matters involves tailored strategies and an understanding of nuanced, rapidly changing contexts that go beyond programmed logic. Inspecting performance facilities and accommodations requires subjective evaluation and often real-time problem-solving, especially for unique or high-stakes events. Preparing detailed accounting statements for clients also demands customization, accuracy, and legal insight best handled by human professionals. These resistant tasks correlate with the occupation’s identified bottleneck skills, notably originality, which is represented at relatively low levels (3.1% and 3.4%), indicating that while creativity is important, it is less dominant in this role compared to others, further explaining the moderate, rather than high, automation risk.