Salary Range
Low (10th %)$24,430
Median$34,480
High (90th %)$49,700
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Solicit donations or orders for goods or services over the telephone.
The occupation "Telemarketers" has an automation risk of 78.3%, which is closely aligned with a base risk of 79.2%. This high risk level stems from the repetitive and structured nature of many telemarketing tasks, making them suitable for automation through advanced speech-processing and artificial intelligence technologies. The most automatable job duties in this field include contacting businesses or private individuals by telephone to solicit sales or donations, obtaining customer information and entering it into order management systems, and explaining products or services while responding to customer inquiries. These tasks follow highly structured scripts and rules, making them well-suited for automated voice response systems and chatbots that can handle a wide range of routine interactions with little human intervention. However, certain aspects of the telemarketing role remain less automatable, serving as bottlenecks in the full automation of the occupation. The top three most resistant tasks for telemarketers are conducting client or market surveys to gather insights about potential customers, scheduling appointments for sales representatives or customers, and obtaining names and phone numbers of potential customers from diverse sources. These responsibilities often require adaptation to new contexts, nuanced judgement, or complex information gathering that automated systems may struggle to replicate perfectly. For instance, designing and conducting market surveys may require an understanding of human psychology or market trends, while effective appointment scheduling can involve tactfully managing conflicts and negotiating suitable times. The primary bottleneck skills constraining further automation in telemarketing are centered on originality—with skill levels at only 2.3% and 2.1%. Originality is crucial when telemarketers need to adapt pitches to unfamiliar situations, customize solutions on the fly, or creatively overcome customer objections. However, the relatively low importance of originality in daily telemarketing activities further supports a high automation risk: most working time is spent on routine, scalable tasks rather than those requiring novel or innovative approaches. As a result, companies are increasingly deploying AI-driven tools to handle the core, repetitive duties, reserving human involvement primarily for more complex or adaptive work.
Filter by Automatable Status
Obtain customer information such as name, address, and payment method, and enter orders into computers.
Automatable
Explain products or services and prices, and answer questions from customers.
Automatable
Record names, addresses, purchases, and reactions of prospects contacted.
Automatable
Maintain records of contacts, accounts, and orders.
Automatable
Answer telephone calls from potential customers who have been solicited through advertisements.
Partially Automatable
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
Automatable
Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
Partially Automatable
Adjust sales scripts to better target the needs and interests of specific individuals.
Partially Automatable
Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
Automatable
Conduct client or market surveys to obtain information about potential customers.
Partially Automatable
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
Partially Automatable
Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
Automatable
Reading ComprehensionActive ListeningCritical ThinkingActive LearningComplex Problem SolvingInstallationEquipment MaintenanceQuality Control AnalysisSystems EvaluationManagement of Financial ResourcesManagement of Personnel ResourcesTime ManagementWritingSpeakingMathematicsScienceLearning StrategiesMonitoringSocial PerceptivenessCoordinationPersuasionNegotiationInstructingService OrientationOperations AnalysisTechnology DesignEquipment SelectionProgrammingOperations MonitoringOperation and ControlTroubleshootingRepairingJudgment and Decision MakingSystems AnalysisManagement of Material Resources
Arm-Hand SteadinessAuditory AttentionCategory FlexibilityControl PrecisionDeductive ReasoningDepth PerceptionDynamic FlexibilityDynamic StrengthExplosive StrengthExtent FlexibilityFar VisionFinger DexterityFlexibility of ClosureFluency of IdeasGlare SensitivityGross Body CoordinationGross Body EquilibriumHearing SensitivityInductive ReasoningInformation OrderingManual DexterityMathematical ReasoningMemorizationMultilimb CoordinationNear VisionNight VisionNumber FacilityOral ComprehensionOral ExpressionOriginalityPerceptual SpeedPeripheral VisionProblem SensitivityRate ControlReaction TimeResponse OrientationSelective AttentionSound LocalizationSpatial OrientationSpeech ClaritySpeech RecognitionSpeed of ClosureSpeed of Limb MovementStaminaStatic StrengthTime SharingTrunk StrengthVisual Color DiscriminationVisualizationWrist-Finger SpeedWritten ComprehensionWritten Expression
Administration and ManagementAdministrativeEconomics and AccountingSales and MarketingCustomer and Personal ServicePersonnel and Human ResourcesProduction and ProcessingFood ProductionComputers and ElectronicsEngineering and TechnologyDesignBuilding and ConstructionMechanicalMathematicsPhysicsChemistryBiologyPsychologySociology and AnthropologyGeographyMedicine and DentistryHistory and ArcheologyPhilosophy and TheologyPublic Safety and SecurityLaw and GovernmentTelecommunicationsCommunications and MediaTransportationForeign LanguageEnglish LanguageFine ArtsEducation and TrainingTherapy and Counseling
Inspecting Equipment, Structures, or MaterialsMonitoring Processes, Materials, or SurroundingsEstimating the Quantifiable Characteristics of Products, Events, or InformationGetting InformationIdentifying Objects, Actions, and EventsJudging the Qualities of Objects, Services, or PeopleProcessing InformationEvaluating Information to Determine Compliance with StandardsAnalyzing Data or InformationMaking Decisions and Solving ProblemsThinking CreativelyUpdating and Using Relevant KnowledgeHandling and Moving ObjectsControlling Machines and ProcessesOperating Vehicles, Mechanized Devices, or EquipmentWorking with ComputersRepairing and Maintaining Electronic EquipmentDocumenting/Recording InformationDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentInterpreting the Meaning of Information for OthersCommunicating with Supervisors, Peers, or SubordinatesCommunicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsAssisting and Caring for OthersSelling or Influencing OthersRepairing and Maintaining Mechanical EquipmentOrganizing, Planning, and Prioritizing WorkResolving Conflicts and Negotiating with OthersPerforming for or Working Directly with the PublicCoordinating the Work and Activities of OthersDeveloping and Building TeamsTraining and Teaching OthersGuiding, Directing, and Motivating SubordinatesCoaching and Developing OthersProviding Consultation and Advice to OthersPerforming Administrative ActivitiesStaffing Organizational UnitsMonitoring and Controlling ResourcesDeveloping Objectives and StrategiesScheduling Work and ActivitiesPerforming General Physical Activities
Automatic call distribution softwareDatabase Systems Corp TelemationRemote access call center softwareSoftphone softwareMicrosoft DynamicsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordZoomCustomer relationship management CRM softwareCustomer relationship management CRM softwareAutomatic call distribution softwareDatabase Systems Corp TelemationRemote access call center softwareSoftphone softwareMicrosoft DynamicsMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookInteractive voice response softwareZoomInteractive voice response softwareAcarda Sales Technologies Acarda OutboundAcarda Sales Technologies Acarda OutboundSalesforce softwareSalesforce softwareMicrosoft Office softwareMicrosoft Word
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Market Research Analysts and Marketing Specialists
Medium47.26%
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Public Relations Specialists
Medium47.68%
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
First-Line Supervisors of Non-Retail Sales Workers
Medium51.95%
Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.
Cashiers
High68.95%
Receive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May process credit or debit card transactions and validate checks.
Counter and Rental Clerks
High72.64%
Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
Retail Salespersons
Medium52.39%
Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Advertising Sales Agents
Medium59.01%
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Securities, Commodities, and Financial Services Sales Agents
High72.23%
Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Medium63.33%
Sell services to individuals or businesses. May describe options or resolve client problems.
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Medium58.11%
Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.
Demonstrators and Product Promoters
Medium43.40%
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Real Estate Sales Agents
Medium50.79%
Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
Medium49.27%
Sell goods or services door-to-door or on the street.
Switchboard Operators, Including Answering Service
High80.81%
Operate telephone business systems equipment or switchboards to relay incoming, outgoing, and interoffice calls. May supply information to callers and record messages.
Telephone Operators
High76.09%
Provide information by accessing alphabetical, geographical, or other directories. Assist customers with special billing requests, such as charges to a third party and credits or refunds for incorrectly dialed numbers or bad connections. May handle emergency calls and assist children or people with physical disabilities to make telephone calls.
Customer Service Representatives
High68.30%
Interact with customers to provide basic or scripted information in response to routine inquiries about products and services. May handle and resolve general complaints. Excludes individuals whose duties are primarily installation, sales, repair, and technical support.
New Accounts Clerks
High67.67%
Interview persons desiring to open accounts in financial institutions. Explain account services available to prospective customers and assist them in preparing applications.
Order Clerks
High80.71%
Receive and process incoming orders for materials, merchandise, classified ads, or services such as repairs, installations, or rental of facilities. Generally receives orders via mail, phone, fax, or other electronic means. Duties include informing customers of receipt, prices, shipping dates, and delays; preparing contracts; and handling complaints.
Receptionists and Information Clerks
High74.18%
Answer inquiries and provide information to the general public, customers, visitors, and other interested parties regarding activities conducted at establishment and location of departments, offices, and employees within the organization.
Advertising and Promotions Managers
Medium42.51%
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Agents and Business Managers of Artists, Performers, and Athletes
Medium54.46%
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
Online Merchants
High68.87%
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Travel Agents
High83.11%
Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Medium64.30%
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.