Salary Range
Low (10th %)$23,740
Median$33,680
High (90th %)$48,110
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Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
The occupation "Retail Salespersons" has an automation risk of 52.4%, reflecting a moderate level of vulnerability to technological displacement. The base risk of 53.1% indicates that over half of the essential functions in this job could potentially be automated with current and emerging technologies. This is largely due to the repetitive and structured nature of many retail sales tasks, which are increasingly being performed by self-service kiosks, online platforms, and AI-powered customer service bots. Employers see potential for cost savings and efficiency gains through automation in areas such as sales transaction processing and basic customer interactions. However, the presence of certain tasks that require human judgment or nuanced interpersonal interaction tempers the overall risk. The top three most automatable tasks for retail salespersons demonstrate why this occupation is at moderate risk. Greeting customers, ascertaining their needs, recommending products, and facilitating purchases are tasks that can be handled by AI chatbots and interactive kiosks. Automated systems are capable of suggesting items based on customer input and purchase history, processing payments, and managing inventory in real time. These technologies can provide consistency and reduce labor costs, making them attractive for retailers seeking to streamline the shopping experience. As these aspects of the job become increasingly automated, fewer workers will be needed for routine sales functions. On the other hand, certain tasks remain resistant to automation due to their complexity and requirement for human judgment. Estimating repair or alteration costs, renting merchandise, and calculating the specific quantity and cost of materials demand a level of situational assessment and originality that current AI systems struggle to replicate. Bottleneck skills, such as originality—marked by low susceptibility levels of 2.9% and 2.6%—underscore this resistance. Tasks that require creative problem solving, bespoke recommendations, or nuanced decision-making protect the role from total automation, ensuring ongoing demand for retail salespersons who bring human insight to customer interactions and problem resolution.
Filter by Automatable Status
Compute sales prices, total purchases, and receive and process cash or credit payment.
Automatable
Prepare merchandise for purchase or rental.
Non-Automatable
Answer questions regarding the store and its merchandise.
Automatable
Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
Automatable
Demonstrate use or operation of merchandise.
Partially Automatable
Describe merchandise and explain use, operation, and care of merchandise to customers.
Partially Automatable
Ticket, arrange, and display merchandise to promote sales.
Partially Automatable
Inventory stock and requisition new stock.
Partially Automatable
Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
Partially Automatable
Place special orders or call other stores to find desired items.
Partially Automatable
Clean shelves, counters, and tables.
Non-Automatable
Maintain records related to sales.
Automatable
Prepare sales slips or sales contracts.
Partially Automatable
Estimate and quote trade-in allowances.
Automatable
Bag or package purchases and wrap gifts.
Non-Automatable
Help customers try on or fit merchandise.
Non-Automatable
Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
Partially Automatable
Estimate quantity and cost of merchandise required, such as paint or floor covering.
Automatable
Rent merchandise to customers.
Partially Automatable
Estimate cost of repair or alteration of merchandise.
Partially Automatable
Greet customers and ascertain what each customer wants or needs.
Automatable
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Partially Automatable
Exchange merchandise for customers and accept returns.
Partially Automatable
Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.
Partially Automatable
Reading ComprehensionActive ListeningLearning StrategiesComplex Problem SolvingOperations MonitoringQuality Control AnalysisSystems EvaluationManagement of Personnel ResourcesWritingSpeakingMathematicsScienceCritical ThinkingActive LearningMonitoringSocial PerceptivenessCoordinationPersuasionNegotiationInstructingService OrientationOperations AnalysisTechnology DesignEquipment SelectionInstallationProgrammingOperation and ControlEquipment MaintenanceTroubleshootingRepairingJudgment and Decision MakingSystems AnalysisTime ManagementManagement of Financial ResourcesManagement of Material Resources
Arm-Hand SteadinessAuditory AttentionCategory FlexibilityControl PrecisionDeductive ReasoningDepth PerceptionDynamic FlexibilityDynamic StrengthExplosive StrengthExtent FlexibilityFar VisionFinger DexterityFlexibility of ClosureFluency of IdeasGlare SensitivityGross Body CoordinationGross Body EquilibriumHearing SensitivityInductive ReasoningInformation OrderingManual DexterityMathematical ReasoningMemorizationMultilimb CoordinationNear VisionNight VisionNumber FacilityOral ComprehensionOral ExpressionOriginalityPerceptual SpeedPeripheral VisionProblem SensitivityRate ControlReaction TimeResponse OrientationSelective AttentionSound LocalizationSpatial OrientationSpeech ClaritySpeech RecognitionSpeed of ClosureSpeed of Limb MovementStaminaStatic StrengthTime SharingTrunk StrengthVisual Color DiscriminationVisualizationWrist-Finger SpeedWritten ComprehensionWritten Expression
Administration and ManagementAdministrativeEconomics and AccountingSales and MarketingCustomer and Personal ServicePersonnel and Human ResourcesProduction and ProcessingFood ProductionComputers and ElectronicsEngineering and TechnologyDesignBuilding and ConstructionHistory and ArcheologyPhilosophy and TheologyMechanicalMathematicsPhysicsChemistryBiologyPsychologySociology and AnthropologyGeographyMedicine and DentistryForeign LanguageEnglish LanguageFine ArtsEducation and TrainingLaw and GovernmentTelecommunicationsCommunications and MediaTransportationTherapy and CounselingPublic Safety and Security
Inspecting Equipment, Structures, or MaterialsMonitoring Processes, Materials, or SurroundingsEstimating the Quantifiable Characteristics of Products, Events, or InformationGetting InformationIdentifying Objects, Actions, and EventsJudging the Qualities of Objects, Services, or PeopleProcessing InformationEvaluating Information to Determine Compliance with StandardsAnalyzing Data or InformationUpdating and Using Relevant KnowledgeDeveloping Objectives and StrategiesScheduling Work and ActivitiesOrganizing, Planning, and Prioritizing WorkPerforming General Physical ActivitiesHandling and Moving ObjectsControlling Machines and ProcessesOperating Vehicles, Mechanized Devices, or EquipmentWorking with ComputersRepairing and Maintaining Electronic EquipmentDocumenting/Recording InformationDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentInterpreting the Meaning of Information for OthersCommunicating with Supervisors, Peers, or SubordinatesCommunicating with People Outside the OrganizationRepairing and Maintaining Mechanical EquipmentEstablishing and Maintaining Interpersonal RelationshipsAssisting and Caring for OthersSelling or Influencing OthersResolving Conflicts and Negotiating with OthersPerforming for or Working Directly with the PublicCoordinating the Work and Activities of OthersDeveloping and Building TeamsTraining and Teaching OthersGuiding, Directing, and Motivating SubordinatesCoaching and Developing OthersProviding Consultation and Advice to OthersPerforming Administrative ActivitiesStaffing Organizational UnitsMonitoring and Controlling ResourcesMaking Decisions and Solving ProblemsThinking Creatively
Microsoft WindowsASI Point of SaleAttitude POS itive AccuPOS RetailBibase 4POS RetailCAP Automation SellWiseComcash ERPDatasym SYMFINITEExact business softwareEZ Software SolutionsAdobe PhotoshopFacebookAdobe Creative Cloud softwareApple macOSAdobe IllustratorFileMaker ProEclipse IDEAutodesk AutoCADBlinkData entry softwareCyberMatrixLinkedInMicrosoft WindowsHandheld computer device softwareYouTubeLogisoft Positive Pos SystemLOB RetailPointMaster Merchant Systems Music StoreSystem3 POS softwareMillennium Software AtrexPoint of sale POS parts and services softwareRiscStation POSSumSage 50 Accounting SoftwareSBS KeystrokeSemicron SystemsThe Retail SolutionGoogle MeetTokenWorks Magnetic Card ReaderVeriFone PC Charge ProInternet browser softwareInventory management systemsVigilantMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft SharePointMicrosoft WordOracle PeopleSoftSage 50 AccountingSAP softwareSmugMug FlickrSalesforce softwareGoogle DocsGroupMeInfocorp Softwear/POSIBM NotesMicrosoft AccessMicroBizVisual Retail PlusWinMan SureSellGift registry softwareIntuit QuickBooksMicrosoft DynamicsSocial media sitesAdobe PhotoshopAdobe Creative Cloud softwareApple macOSAdobe IllustratorLinkedInPoint of sale POS softwareBibase 4POS RetailSocial media sitesCAP Automation SellWiseComcash ERPYouTubeExact business softwareFileMaker ProGoogle MeetEZ Software SolutionsInfocorp Computer Solutions $mart SystemSystem3 POS softwareInfocorp Softwear/POSLOB RetailPointManageMore Cellular ManagerMaster Merchant Systems Music StoreMillennium Software AtrexPoint of sale POS parts and services softwareRiscStation POSSumEclipse IDEAutodesk AutoCADSBS KeystrokeSemicron SystemsInternet browser softwareBlinkMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft SharePointMicrosoft WordOracle PeopleSoftSage 50 AccountingSAP softwareFacebookSalesforce softwareDatabase softwareGoogle DocsGroupMeData entry softwarePlexis Software Plexis POSIBM NotesMicrosoft AccessThe General StoreMicroBizSoftpedia ShopInvoTrue North Computer Retail PlusVeriFone PC Charge ProVigilantWinMan SureSellCyberMatrixGift registry softwareTokenWorks Magnetic Card ReaderMicrosoft ExcelCompuTant CounterPointAdobe AcrobatInventory management systemsPlexis Software Plexis POSHandheld computer device softwareAdobe AcrobatGoogle DriveAdobe InDesignAdvanced Retail Management Systems Retail ProAdvanced Retail Management Systems Retail ProThe General StoreASI Point of SaleAttitude POS itive AccuPOS RetailDatasym SYMFINITEInfocorp Computer Solutions $mart SystemManageMore Cellular ManagerSage 50 Accounting SoftwareSoftpedia ShopInvoThe Retail SolutionTrue North Computer Retail PlusVisual Retail PlusLogisoft Positive Pos SystemAmerican Precision Instruments RegitAmerican Precision Instruments RegitCompuTant CounterPointPoint of sale POS bookstore softwarePoint of sale POS bookstore softwareiQmetrix RQ4 Retail Management SystemiQmetrix RQ4 Retail Management SystemSmugMug FlickrPoint of sale POS softwareAdobe InDesignIntuit QuickBooksMicrosoft DynamicsDatabase softwareGoogle Drive
Sales Managers
Medium40.40%
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Buyers and Purchasing Agents, Farm Products
Medium59.51%
Purchase farm products either for further processing or resale. Includes tree farm contractors, grain brokers and market operators, grain buyers, and tobacco buyers. May negotiate contracts.
Wholesale and Retail Buyers, Except Farm Products
Medium55.39%
Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.
Purchasing Agents, Except Wholesale, Retail, and Farm Products
Medium49.25%
Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.
Merchandise Displayers and Window Trimmers
Low30.74%
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
First-Line Supervisors of Retail Sales Workers
Medium52.75%
Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.
Cashiers
High68.95%
Receive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May process credit or debit card transactions and validate checks.
Counter and Rental Clerks
High72.64%
Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
Parts Salespersons
Medium63.63%
Sell spare and replacement parts and equipment in repair shop or parts store.
Advertising Sales Agents
Medium59.01%
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Medium63.33%
Sell services to individuals or businesses. May describe options or resolve client problems.
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Medium58.11%
Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Medium64.30%
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Demonstrators and Product Promoters
Medium43.40%
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Telemarketers
High78.30%
Solicit donations or orders for goods or services over the telephone.
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers
Medium49.27%
Sell goods or services door-to-door or on the street.
Customer Service Representatives
High68.30%
Interact with customers to provide basic or scripted information in response to routine inquiries about products and services. May handle and resolve general complaints. Excludes individuals whose duties are primarily installation, sales, repair, and technical support.
Order Clerks
High80.71%
Receive and process incoming orders for materials, merchandise, classified ads, or services such as repairs, installations, or rental of facilities. Generally receives orders via mail, phone, fax, or other electronic means. Duties include informing customers of receipt, prices, shipping dates, and delays; preparing contracts; and handling complaints.
Shipping, Receiving, and Inventory Clerks
Medium65.21%
Verify and maintain records on incoming and outgoing shipments involving inventory. Duties include verifying and recording incoming merchandise or material and arranging for the transportation of products. May prepare items for shipment.
Stockers and Order Fillers
Medium56.05%
Receive, store, and issue merchandise, materials, equipment, and other items from stockroom, warehouse, or storage yard to fill shelves, racks, tables, or customers' orders. May operate power equipment to fill orders. May mark prices on merchandise and set up sales displays.
Online Merchants
High68.87%
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Fashion Designers
Medium42.81%
Design clothing and accessories. Create original designs or adapt fashion trends.
Floral Designers
Medium44.24%
Design, cut, and arrange live, dried, or artificial flowers and foliage.
Gambling Dealers
Medium61.31%
Operate table games. Stand or sit behind table and operate games of chance by dispensing the appropriate number of cards or blocks to players, or operating other gambling equipment. Distribute winnings or collect players' money or chips. May compare the house's hand against players' hands.
Gambling and Sports Book Writers and Runners
Medium64.67%
Post information enabling patrons to wager on various races and sporting events. Assist in the operation of games such as keno and bingo. May operate random number-generating equipment and announce the numbers for patrons. Receive, verify, and record patrons' wagers. Scan and process winning tickets presented by patrons and pay out winnings for those wagers.
Costume Attendants
Medium44.55%
Select, fit, and take care of costumes for cast members, and aid entertainers. May assist with multiple costume changes during performances.
Locker Room, Coatroom, and Dressing Room Attendants
Medium39.95%
Provide personal items to patrons or customers in locker rooms, dressing rooms, or coatrooms.
Barbers
Medium37.02%
Provide barbering services, such as cutting, trimming, shampooing, and styling hair; trimming beards; or giving shaves.
Hairdressers, Hairstylists, and Cosmetologists
Low29.04%
Provide beauty services, such as cutting, coloring, and styling hair, and massaging and treating scalp. May shampoo hair, apply makeup, dress wigs, remove hair, and provide nail and skincare services.
Travel Agents
High83.11%
Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.
Models
Low32.12%
Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.
Real Estate Sales Agents
Medium50.79%
Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
Gambling Cage Workers
Medium65.51%
In a gambling establishment, conduct financial transactions for patrons. Accept patron's credit application and verify credit references to provide check-cashing authorization or to establish house credit accounts. May reconcile daily summaries of transactions to balance books. May sell gambling chips, tokens, or tickets to patrons, or to other workers for resale to patrons. May convert gambling chips, tokens, or tickets to currency upon patron's request. May use a cash register or computer to record transaction.
Driver/Sales Workers
Medium56.20%
Drive truck or other vehicle over established routes or within an established territory and sell or deliver goods, such as food products, including restaurant take-out items, or pick up or deliver items such as commercial laundry. May also take orders, collect payment, or stock merchandise at point of delivery.