Are Audio-Visual Specialists at Risk Due to AI?

All media and communication workers not listed separately.

The occupation "Media and Communication Workers, All Other" has a remarkably low automation risk of 0.0%, indicating that the essential functions performed by professionals in this field are highly resistant to current and foreseeable advances in automation technologies. The base risk of 0.0% reflects the unique, customized, and highly interpretive nature of their tasks, which often involve nuanced decision-making, creativity, and cultural or context-specific communication—all areas where AI and robots currently struggle to match human capability. Additionally, the catch-all nature of this occupational group often encompasses a wide range of specialized functions not easily distilled into repetitive, rule-based activities that lend themselves to automation. Despite the overall resistance to automation, some tasks within this occupation could theoretically be more amenable to technological replacement. The top three most automatable tasks include: (1) basic data entry for scheduling and coordinating communication activities, (2) simple formatting or transcription of audio and video content, and (3) routine tracking of media exposure or public mentions using software tools. These are tasks that feature a high degree of structure and can be handled efficiently by existing digital tools and algorithms, though they typically represent only a small fraction of a media and communication worker’s total workload. On the other hand, the top three most resistant tasks—those least likely to be automated—highlight why this occupation's overall risk remains so low. First is the creation of persuasive or culturally nuanced messaging, which requires a deep understanding of human psychology, cultural context, and narrative skill. Second, handling sensitive public relations issues or crisis communication demands real-time judgment, empathy, and adaptability—qualities in which humans currently far surpass AI. Third, the development of strategic communication plans involves synthesizing diverse inputs, predicting reactions, and tailoring approaches for varied audiences. The primary bottleneck skills that block automation are advanced written and verbal communication (expert level), creative problem-solving (advanced level), and situational judgment (expert level), each demanding a level of intuition, insight, and flexibility that current automation solutions cannot replicate.